About this Project
Leading the creative strategy for this Brazilian chain of frozen desserts, I worked with a small team of designers to come up with initial concepts. When the final concept was chosen, I executed the final logo design, while also defining brand guidelines. I was responsible for remotely managing a team of designers to make sure the typography, color scheme and logo usage was appropriate. Once the website design was finalized and approved, I was in charge of the front-end development phase. You can see the Portuguese website below, and stay tuned for the American version as they break ground in Everett, MA next year!